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Subway looks to take a bite out of Vietnam
Feb 22, 2011 08:27 am

Subway, the US-based sandwich-shop chain, last week marked its presence in Vietnam with the soft opening of Ho Chi Minh City’s store.

Subway looks to take a bite out of Vietnam

illustration photo

The store, which is to become Subway’s 1,000th store in Asia, is expected to officially go online in April, targeting Vietnam’s dominant young generation, white-collar workers, and women. The American firm is expected to bring up 50 shops throughout the country by 2015.Subway earlier planned to open Vietnam’s first store in August, last year with some additional three stores every year through the franchise cost of $100,000 per store, according to the firm’s press conference in Ho Chi Minh City in early 2010.

Karen Eidsik, general director of Subway in Asia, said: “Through surveys, we all have realised the huge potential of fast-food franchise in Vietnam and are going not to miss it. Subway will adjust its standard menu to meet Vietnamese tastes with more fresh vegetables and popularly favourable drinks.”

She added that with a “big country” like Vietnam, Subway wanted to make people aware of franchising opportunities. The population of Vietnam is 86 million, according to Vietnam’s General Statistics Office.

“We have also partnered with PepsiCo, which will become Subway’s exclusive supplier of drinks and snacks in Vietnam. As a leading international beverage company in Vietnam, PepsiCo is also providing diversified and well-marketed food,” Eidsik said.

Lam Van Hai, PepsiCo’s sales and marketing deputy director said: “This deal is in line with PepsiCo’s vision to provide Vietnamese consumers with the best-quality products together with international giants. PepsiCo and Subway have met each other in pursuing health-friendly products.”

PepsiCo has been recently well-known for a series of health-friendly products such as Pepsi Light, Aquafina, Isotonic 7up Revive, and Poca Snack in Vietnam.

In 2003, Subway chose Coca-Cola to be exclusive supplier of fountain drinks to its restaurants worldwide, wooing the chain away from PepsiCo, which had been with Subway since 1988.

Subway currently has more than 34,000 stores in 95 countries. Vietnam is the 10th country in Asia in which the company has chosen to invest.

Subway’s competitors such as Yum’s Kentucky Fried Chicken, Jollibee Foods Corp., the largest Philippine fast-food company, Lotteria and Pizza Hut have already had stores in Vietnam.

http://www.vir.com.vn/news/business/corporate/subway-looks-to-take-a-bite-out-of-vietnam.html

『Vietnam Investment Review』より

《追記》
この記事を要約した日本語の記事です。

米サブウェイ、1号店がホーチミンでオープン
2011/02/23 17:52 JST配信

 サンドイッチレストランのチェーン店を世界で展開している米サブウェイは先週、ホーチミン市に1号店の営業を開始した。同店舗はアジア市場における同社1000店舗目となった。22日付ベトナム・インベストメント・レビュー(VIR)が報じた。

 同社は4月中に同店舗を正式に顧客向けにオープンする予定であり、顧客ターゲットは若年層、オフィスワーカー、女性。サブウェイのアジア地域代表は、ベトナムのファストフード市場には大きな成長余地が秘められていると評価すると同時に、2015年までにベトナムで50店舗の開店を計画していると語った。

 現在、同社は世界96か国で3万4148店舗を運営している。同社によるアジア諸国での事業展開はベトナムで10国目となった。

http://www.viet-jo.com/news/economy/110222065357.html

『VIETJOベトナムニュース』より

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